Products for Commercial Specialty Vehicles

Total Cost of Ownership

Demand more from your tyres


Introducing Total Cost of Ownership (TCO)

In the current economic climate, fork truck fleet operators will be thinking about how they can make savings on their replacement tyre bills. Continental’s Total Cost of Ownership (TCO) program is a unique response to these challenges; focused on reducing operating costs & maximizing the return on your investment.

Do you know how much your tyres really cost your business every year?

Looking into the overall costs you may find this it not an easy question to answer, as we are not just talking about the pure tyre price per year. It is important to consider the everyday running costs, the impact tyres have on fuel consumption, vehicle downtime, premature removal, disposal, service costs – and they all add up.


What do you expect from a tyre?

Long life, consistent wear, safety and most importantly value for money, right?

That’s why a tyre should never be selected or rejected purely on the basis of its purchase price. There are good reasons why premium tyres have a higher purchase price than others and this is why it is important to focus on TCO to reduce your overall operating bill.

What are the advantages from a Continental premium tyre?

The performance of a tyre is the key to its success. You need to be able to rely on your tyres, constantly. Continental’s R&D team spend millions on researching and developing the tyres we offer to our customers, making sure the tyres are consistent in quality, with the highest performance standard possible.

There is nothing worse than a busy warehouse full of trucks standing still. Punctures, tyre failure and the need for premature removal resulting in a new fitment, are cost intensive and time consuming.

Premium tyres and their long service life can solve all these issues and save you money. With Continental tyres you can be confident that you’ll get the highest service life & minimized downtime. This will reduce your cents per hour significantly. Depending on your application Continental tyres can provide you up to three times more hours than cheaper alternatives.


Decreasing your operating costs even further

Choosing Continental tyres can decrease your TCO even more, particularly when you consider the non tyre cost factors, including fuel savings, downtime savings plus safety & comfort for your drivers.

To be able to keep your fuel consumption to a minimum, your tyres need to have a low rolling resistance.

Rolling resistance is the force needed to keep a wheel rolling. It is mainly influenced by the dynamic properties of the rubber, but also by the construction, geometry, load and tyre temperature. Most important is the damping of the rubber, low damping means less internal losses therefore less rolling resistance and less heat generation to avoid overheating tyres. Around 20% of your truck’s energy consumption is needed just to overcome the tyres rolling resistance. Using low rolling resistance tyres can provide you with fuel savings of up to 6% and also help to reduce your carbon footprint.

The CSEasy, Continental’s latest product innovation, is a good example for this. An independent test* established that the CSEasy can even be up to 12.8% more economical than its competitor solid tyres, because of the low wear rates, up to 40% more mileage and the minimal vehicle downtime during tyre changes, as a fitting press is no longer required.

*DEKRA independent test

Total Cost of Ownership Benefits

• Reduced operational cost
• Improved site efficiency & minimized downtime
• Awareness of your tyre performance vs spend
• Budget control